The New Balance Kids 740 Trainers in Black are a synthetic and textile upper trainer with a 100% rubber sole, available from EU 21.5 (UK 5 toddler) to EU 38.5 (UK 5.5 junior). The colourway is Black Cement — a black base with grey/cement detailing across the upper and sole — which gives it more visual depth than a flat black trainer while remaining versatile and easy to style.

Unlike the white 740 Bungee Lace version also on the site, this is a standard lace-up construction, making it more suitable for children who can tie their own laces or for parents who prefer a more secure, adjustable fit. The 740 silhouette has a chunkier midsole than a flat court trainer, giving it a retro running aesthetic that works well for both casual everyday wear and more fashion-conscious styling.

Practical buying advice: The Black Cement colourway is significantly more practical than white for everyday use — it hides scuffs and marks well and doesn't require the same level of upkeep. The upper material (54% synthetic, 46% textile) is easy to spot-clean. Note the price steps up across the size range: £45 for EU 21.5–27.5, £55 for EU 28–35, and £75 for EU 35.5–38.5. Also featured in the For Mom and Mini-Me collections — worth checking if you want a matching adult pair. New Balance Kids runs true to size; use foot length measurements from the size guide rather than age.