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Straight from the style capital of Europe, this Milan-based fashion house brings the same colourful and eclectic approach to its children’s clothing design as it does to its adult collections. Conceived by Massimo Giorgetti, the contemporary MSGM kids’ collection is sporty, punchy and bright. Expect luxurious materials, statement logos and fun and funky designs. We’ve put the best of MSGM in our edit to give you the ultimate MSGM kids’ shopping experience all in one place. You’ll find scaled-down versions from the adult collections and bold pieces for children who are not afraid to rock a look.