{"title":"NEW IN - GIRLS DESIGNER CLOTHES","description":"\u003cp\u003eKeep your little lady fashionably dressed with the latest offerings from a variety of luxury designers. Featuring brands like Monnalisa, Gucci Kids and Versace, our selection of new arrivals ensures your daughter’s wardrobe is consistently stylish. Whether it's a glam dress for an occasion or a cosy sweatshirts and hoodies, we make it easy for your daughter to keep up with all the latest fashion trends.\u003c\/p\u003e","products":[{"product_id":"baby-changing-bag-w-40cm-1","title":"Emporio Armani Baby Logo Changing Bag in Beige (36cm)","description":"\u003cp\u003eThe Emporio Armani Baby Logo Changing Bag sits at a different level to most designer changing bags on the market. The combination of polyamide and polyester construction gives it a structured, considered finish that holds its shape whether it's on a pram hook, a restaurant chair, or the floor of a soft play — the kind of bag that doesn't sag, crease, or look used after a month of daily carry. At 36cm it's a compact format that fits the essentials without the bulk of an oversized tote.\u003c\/p\u003e\n\u003cp\u003eThe embossed Emporio Armani logo is the design's defining detail: the brand identity pressed directly into the material surface rather than applied as a patch, print, or label. It's visible up close, subtle from a distance, and more durable than surface-applied alternatives that can peel or fade over time. Available in six colourways — beige, black, light blue, grey, pink, and blue — with the beige sitting as the most versatile and neutral option in the range.\u003c\/p\u003e\n\u003cp\u003eMade in China with sustainability credentials noted, and tagged across Nursery, Christmas, Newborn Shop, and Baby's First Christmas collections at Childsplay Clothing, this designer baby changing bag covers both the practical gifting occasion and the longer-term use case for new parents who want a bag that works well and looks considered.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: Emporio Armani\u003c\/li\u003e\n\u003cli\u003eComposition: 100% Polyamide \/ 100% Polyester\u003c\/li\u003e\n\u003cli\u003eColour: Beige\u003c\/li\u003e\n\u003cli\u003eGender: Unisex (baby)\u003c\/li\u003e\n\u003cli\u003eCountry of Manufacture: China\u003c\/li\u003e\n\u003cli\u003eCategory: Changing Bags\u003c\/li\u003e\n\u003cli\u003eDetail: Embossed Emporio Armani logo\u003c\/li\u003e\n\u003cli\u003eDimensions: 36cm\u003c\/li\u003e\n\u003cli\u003eAlso available in: Black, Light Blue, Grey, Pink, Blue\u003c\/li\u003e\n\u003cli\u003eCollections: Nursery, Christmas, Newborn Shop, Baby's First Christmas\u003c\/li\u003e\n\u003cli\u003eSeason: Non-seasonal (year-round)\u003c\/li\u003e\n\u003cli\u003eStyle No: 402145-CC904-00055\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWipe clean with a soft damp cloth for everyday marks — the polyamide\/polyester exterior responds well to light surface cleaning\u003c\/li\u003e\n\u003cli\u003eFor more thorough cleaning, use a slightly damp cloth with a small amount of mild soap; avoid soaking\u003c\/li\u003e\n\u003cli\u003eDo not machine wash or submerge in water — this can affect the bag's structure and the embossed logo detail\u003c\/li\u003e\n\u003cli\u003eAir dry naturally away from direct heat or sunlight, which can affect the beige colourway over time\u003c\/li\u003e\n\u003cli\u003eStore with the bag open or lightly stuffed to maintain its shape between uses\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Emporio Armani","offers":[{"title":"Beige \/ One size","offer_id":43973262606550,"sku":"ARMS2044177276","price":230.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/1004\/2838\/products\/EMPORIOARMANI_T81101_0.jpg?v=1724511145"},{"product_id":"baby-christmas-morning-swaddle","title":"Atelier Choux Baby Christmas Morning Swaddle in White (100cm)","description":"\u003cp\u003eAtelier Choux's exquisite portraits are the embodiment of French elegance and creativity. This baby Christmas morning swaddle in white embodies the highest quality. Illustrated by famed Swedish artist Mattias Adolfsson.  \n\u003c\/p\u003e\u003cp style=\"margin: 0;\"\u003e\u003cbr\u003e• Made in France \u003cbr\u003e• 100 x 100cm\u003cbr\u003e• Exclusive Print\u003cbr\u003e• Superior Comfort\u003cbr\u003e• 100% Organic Cotton\u003c\/p\u003e","brand":"Atelier Choux","offers":[{"title":"White \/ One size","offer_id":43973318148310,"sku":"ATEA2011101216","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/1004\/2838\/files\/ATEA2011_WHITE_1.jpg?v=1733844841"},{"product_id":"baby-classic-choux-onesie","title":"Atelier Choux Baby Classic Choux Onesie","description":"\u003cp\u003eThe Atelier Choux Baby Classic Choux Onesie in White is a designer baby bodysuit made in Portugal from organic materials, featuring the brand's signature Choux print. Available in sizes 3–6 months, 9–12 months, and 12–18 months, it's designed for baby boys and baby girls — a gender-neutral everyday essential that sits in the Newborn Shop and Loungewear collections.\u003c\/p\u003e\n\u003cp\u003eA onesie (or bodysuit) is a different garment to a playsuit — it's a short-sleeved or long-sleeved vest that fastens at the crotch, designed to be worn as a base layer under trousers, leggings, or shorts, or on its own in warmer weather. The Classic Choux Onesie brings the brand's signature print to this everyday format, making it a more considered alternative to a plain white bodysuit without adding complexity to dressing.\u003c\/p\u003e\n\u003cp\u003eThe organic certification means the cotton is grown and processed without synthetic pesticides or harsh dyes — relevant for a garment worn directly against a baby's skin throughout the day and night. Made in Portugal. White. Organic. Sizes: 3–6 months, 9–12 months, 12–18 months.\u003c\/p\u003e","brand":"Atelier Choux","offers":[{"title":"White \/ 12 - 18 Mths","offer_id":43973321261270,"sku":"ATEA2035101221","price":46.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3 - 6 Mths","offer_id":43973321097430,"sku":"ATEA2035101217","price":46.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ 9 - 12 Mths","offer_id":43973321228502,"sku":"ATEA2035101218","price":46.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/1004\/2838\/files\/ATEA2035_WHITE_1_2bc6fb8b-6ee9-4645-9067-9dff589c5e75.jpg?v=1789999703"},{"product_id":"baby-classic-choux-playsuit","title":"Atelier Choux Baby Classic Choux Playsuit","description":"\u003cp\u003eThe Atelier Choux Baby Classic Choux Playsuit in White is a designer baby and toddler playsuit made in Portugal from organic materials, featuring the brand's signature “Choux” print. Available from 0 months up to 3–6 years, it's designed for baby boys and baby girls — a gender-neutral piece that sits in the Newborn Shop and Loungewear collections.\u003c\/p\u003e\n\u003cp\u003eThe Classic Choux Playsuit is one of Atelier Choux's core clothing pieces — a babygrow-style playsuit in the brand's own print rather than a plain or licensed design. The white ground with the Choux print gives it a clean, recognisable look that's distinct from standard white babygrows. The organic certification means the fabric is free from synthetic pesticides and harsh dyes, which is relevant for a garment worn directly against a baby's skin for extended periods.\u003c\/p\u003e\n\u003cp\u003eThe wide size range — from newborn through to 3–6 years — makes this a piece that can be bought at birth and revisited as the child grows, or bought at a specific size as a gift. It's categorised as loungewear, which reflects its relaxed, comfortable fit — this is an everyday piece rather than an occasion outfit, though the print gives it more visual interest than a plain white babygrow.\u003c\/p\u003e\n\u003cp\u003eMade in Portugal. White. Organic. Sizes: 0 months, 9–12 months, 3–6 years.\u003c\/p\u003e","brand":"Atelier Choux","offers":[{"title":"White \/ 0 Mth","offer_id":43973321687254,"sku":"ATEA2042101219","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ 3 - 6 Yrs","offer_id":43973321621718,"sku":"ATEA2042101217","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 9 - 12 Mths","offer_id":43973321654486,"sku":"ATEA2042101218","price":82.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/1004\/2838\/files\/ATELIERCHOUX_C46947_1.jpg?v=1755592340"},{"product_id":"unisex-milano-eva-sandals","title":"BIRKENSTOCK Kids Milano EVA Sandals in Black","description":"\u003cp\u003eBirkenstock depict natural materials in their refined eco-friendly aesthetics. These boys Milao EVA sandals in black are ideal for edgy, aspiring fashionistas.\n\u003c\/p\u003e\u003cp style=\"margin:0;\"\u003e\u003cbr\u003e•Made In Germany\u003cbr\u003e•Narrow Fit\u003cbr\u003e•Anatomically Shaped Birkenstock Footbed Made From EVA\u003cbr\u003e•Upper\/Footbed Lining\/Sole: EVA\u003cbr\u003e•Details: Waterproof, Washable, Ultra Lightweight\u003c\/p\u003e","brand":"BIRKENSTOCK","offers":[{"title":"Black \/ EU 24 UK 7","offer_id":43973404000470,"sku":"BIRN0005104108","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ EU 25 UK 8","offer_id":43973404033238,"sku":"BIRN0005104109","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ EU 26 UK 8.5","offer_id":43973404098774,"sku":"BIRN0005104110","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ EU 27 UK 9","offer_id":43973404131542,"sku":"BIRN0005104111","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ EU 28 UK 10","offer_id":43973403640022,"sku":"BIRN0005104102","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ EU 29 UK 11","offer_id":43973403672790,"sku":"BIRN0005104103","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ EU 30 UK 11.5","offer_id":43973403705558,"sku":"BIRN0005104104","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ EU 31 UK 13","offer_id":43973403738326,"sku":"BIRN0005104105","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ EU 32 UK 13.5","offer_id":43973403771094,"sku":"BIRN0005104106","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ EU 33 UK 1","offer_id":43973403574486,"sku":"BIRN0005104101","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ EU 34 UK 2","offer_id":43973403967702,"sku":"BIRN0005104107","price":30.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/1004\/2838\/files\/BIRN0005_BLACK_1_e7e996d0-ea11-434a-85ff-3ca695ca15f1.jpg?v=1778580921"},{"product_id":"kids-logo-backpack-h-33-5cm","title":"EA7 Emporio Armani Kids Logo Backpack in Black (34cm)","description":"\u003cp\u003eA 34cm backpack sits in the practical middle ground for children's daily use — large enough to carry a lunchbox, water bottle, PE kit essentials and a jacket, compact enough not to overwhelm smaller frames or become unwieldy on public transport or a school bus. This EA7 Emporio Armani kids' logo backpack in black is made in Myanmar from 100% polyester, which is the standard material for durable, water-resistant bags at this level: it's lightweight, holds its shape through regular loading and unloading, and wipes clean from the surface marks and spillages that school bags accumulate daily. The EA7 logo is the primary design feature — visible but not outsized — and the black colourway means the bag reads cleanly with any uniform or casual outfit without clashing.\u003c\/p\u003e\n\u003cp\u003eThis is a unisex bag designed for both boys and girls, which makes it a practical choice for families with children of different genders, or for parents who want a bag that works across multiple contexts: school, after-school activities, weekend day trips and as hand luggage for short breaks. The bag sits in the Back to School collection, reflecting its practical everyday use at the start of term and beyond. It also carries a sustainability flag in the product data, which indicates it meets specific environmental criteria in its production. Gold and White colourway versions of this backpack are available separately.\u003c\/p\u003e\n\u003cp\u003eWipe the exterior with a damp cloth for general cleaning. Polyester bags can be spot-cleaned with a mild detergent on a soft cloth for more stubborn marks. Avoid machine washing, which can distort the bag's structure and damage the zip mechanisms and logo detailing. Allow to dry fully before repacking to prevent odour build-up from residual moisture inside the main compartment.\u003c\/p\u003e","brand":"EA7 Emporio Armani","offers":[{"title":"Black \/ One size","offer_id":43974841827542,"sku":"EA7A2001200276","price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/1004\/2838\/files\/EA7A2001-14121_1.jpg?v=1790158461"},{"product_id":"girls-dress-2","title":"Fendi Girls FF Logo Dress in Brown","description":"\u003cp\u003eThe Fendi Girls FF Logo Dress in Brown is a designer girls' shirt dress made in Italy, featuring the house's signature FF monogram print across a brown ground. It's a non-seasonal piece — designed to be worn year-round rather than tied to a specific season — and it sits across several collections including Occasion wear, Teen Partywear, and Eid, which gives you a clear picture of the range of occasions it's built for.\u003c\/p\u003e\n\u003cp\u003eThe shirt dress silhouette is one of the more versatile formats in girls' designer dressing. It works dressed down with trainers and a denim jacket for a casual day out, and dressed up with heeled sandals or ballet flats and minimal accessories for a party, celebration, or formal family occasion. The FF logo print in brown is a classic Fendi colourway — recognisable without being loud, and easy to style around.\u003c\/p\u003e\n\u003cp\u003eAvailable in sizes 3 to 14 years, with current stock in 8, 10, 12, and 14 years. Pricing is £630 for sizes 3–7 years and £750 for sizes 8–14 years. This is a non-seasonal design, so it won't be replaced by a seasonal update — it's a consistent part of the Fendi Kids range.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFF monogram print in brown — classic Fendi colourway\u003c\/li\u003e\n\u003cli\u003eShirt dress silhouette — versatile across casual and occasion settings\u003c\/li\u003e\n\u003cli\u003eMade in Italy\u003c\/li\u003e\n\u003cli\u003eSizes: 3Y to 14Y (current stock: 8Y, 10Y, 12Y, 14Y)\u003c\/li\u003e\n\u003cli\u003eNon-seasonal design\u003c\/li\u003e\n\u003cli\u003eSuitable for occasion wear, teen partywear, Eid, and everyday smart-casual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eCare Instructions\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCheck the garment label for full care guidance — woven fabric construction requires careful handling\u003c\/li\u003e\n\u003cli\u003eDry clean recommended for best results, particularly to preserve the FF print\u003c\/li\u003e\n\u003cli\u003eIf machine washing, use a delicate cycle at 30°C in a mesh laundry bag\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry — hang or lay flat to dry\u003c\/li\u003e\n\u003cli\u003eIron on a low-to-medium setting on the reverse side to protect the print\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fendi Kids","offers":[{"title":"Brown \/ 10 Yrs","offer_id":43974991413462,"sku":"FENA0090535120","price":750.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 12 Yrs","offer_id":43974991577302,"sku":"FENA0090535121","price":750.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 14 Yrs","offer_id":43974991610070,"sku":"FENA0090535122","price":750.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 3 Yrs","offer_id":43974991642838,"sku":"FENA0090535123","price":630.0,"currency_code":"GBP","in_stock":false},{"title":"Brown \/ 4 Yrs","offer_id":43974991708374,"sku":"FENA0090535124","price":630.0,"currency_code":"GBP","in_stock":false},{"title":"Brown \/ 5 Yrs","offer_id":43974991741142,"sku":"FENA0090535125","price":630.0,"currency_code":"GBP","in_stock":false},{"title":"Brown \/ 6 Yrs","offer_id":43974991773910,"sku":"FENA0090535126","price":630.0,"currency_code":"GBP","in_stock":false},{"title":"Brown \/ 7 Yrs","offer_id":43974991806678,"sku":"FENA0090535127","price":630.0,"currency_code":"GBP","in_stock":false},{"title":"Brown \/ 8 Yrs","offer_id":43974991872214,"sku":"FENA0090535128","price":750.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/1004\/2838\/files\/FENA0090_BR001_1.jpg?v=1756284230"},{"product_id":"girls-neoprene-ff-logo-dress-in-brown","title":"Fendi Girls Neoprene FF Logo Bow Dress","description":"\u003cp\u003eFendi embody high quality craftsmanship designs with refined elegance. This girls dress captures the luxury Italian label's preference for sleek, uncomplicated fashion. Crafted in beautiful Neoprene quality in tobacco brown via all-over FF logo patterning and pink bows.\n\u003c\/p\u003e\u003cp style=\"margin: 0;\"\u003e\u003cbr\u003e• 100% Polyester\u003c\/p\u003e","brand":"Fendi Kids","offers":[{"title":"Multicoloured \/ 10 Yrs","offer_id":43974992101590,"sku":"FENA0091535120","price":710.0,"currency_code":"GBP","in_stock":true},{"title":"Multicoloured \/ 12 Yrs","offer_id":43974992167126,"sku":"FENA0091535121","price":710.0,"currency_code":"GBP","in_stock":true},{"title":"Multicoloured \/ 14 Yrs","offer_id":43974992232662,"sku":"FENA0091535122","price":710.0,"currency_code":"GBP","in_stock":false},{"title":"Multicoloured \/ 3 Yrs","offer_id":43974992265430,"sku":"FENA0091535123","price":650.0,"currency_code":"GBP","in_stock":false},{"title":"Multicoloured \/ 4 Yrs","offer_id":43974992330966,"sku":"FENA0091535124","price":650.0,"currency_code":"GBP","in_stock":false},{"title":"Multicoloured \/ 5 Yrs","offer_id":43974992396502,"sku":"FENA0091535125","price":650.0,"currency_code":"GBP","in_stock":false},{"title":"Multicoloured \/ 6 Yrs","offer_id":43974992462038,"sku":"FENA0091535126","price":650.0,"currency_code":"GBP","in_stock":false},{"title":"Multicoloured \/ 7 Yrs","offer_id":43974992527574,"sku":"FENA0091535127","price":650.0,"currency_code":"GBP","in_stock":false},{"title":"Multicoloured \/ 8 Yrs","offer_id":43974992560342,"sku":"FENA0091535128","price":710.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/1004\/2838\/files\/FENA0091_BR001_1_041eaeae-89f3-424e-95b3-6230a09574fa.jpg?v=1748558057"},{"product_id":"kids-leather-ff-logo-strap-trainers-in-white","title":"Fendi Kids Leather FF Logo Trainers in White","description":"\u003cp\u003eFendi encapsulate passion and meticulous energy in their beautifully crafted Italian portraits. These white trainers capture the label's unparalleled high quality. 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